January 22, 2007

The Audacity of Hype

There is a tendency in this country to over-inflate the importance or impressiveness of everything from movies to the latest diet fads. Thanks to the capitalist need to sell, sell, sell, we are a nation of hype. For the next two weeks, we will endure the – pardon the metaphor – super bowl of hype, as we learn more than we ever needed to know about the teams, players, coaches, fans, owners, trainers, etc. involved in the Super Bowl itself.

Most Super Bowls, and indeed most anything that receives such extreme promotion, cannot live up to the hype. Expectations are set so high that it is nearly impossible to meet them. So when an event or individual delivers to meet towering expectations, it is truly remarkable. Barack Obama is a truly remarkable individual.

If you are paying attention, you know Barack Obama because he is currently riding one of the most extreme waves of hype a politician has ever ridden. He has appeared on Oprah and Monday Night Football. He has a new book (The Audacity of Hope) that is #1 on the New York Times bestseller list, and an old book (Dreams from my Father) that is also doing very well, thank you (#5 for paperback nonfiction). And, oh yeah, last week, Obama took the first steps toward running for president.

I remember the first time I heard of Barack Obama. In the summer of 2004, when Obama was just a law professor and Illinois state senator (I use “just” very respectfully), I read a magazine profile on him and thought to myself, “Wow! This guy, however you pronounce that name, says exactly what I would want a leader to say.” Several weeks later, even though I was taking the bar the next morning, I waited up to watch Obama’s speech to the Democratic National Convention. Honestly, I was expecting to be disappointed – there was no way he could deliver on the expectations I had for him after reading that article. Then I watched Obama deliver the most impressive and finely-presented speech I have ever seen live. Both the substance of what he said and the way in which he said it captured my precise feelings, a mixture of criticism of the present and hope for the future.

Over two years later, the hype that began the moment Obama finished that speech seems to know no bounds, yet Obama continues to deliver. Even as he seems to be everywhere, he has remained humble. Even as he works in a partisan Congress and has entered what will be a bruising campaign, he has remained convincingly positive and collegial. Even as the media compels sound bites over substance, he has remained thoughtful and rational. And even as his own previous performances demand consistently inspiring oration, he has consistently risen to the challenge.

For his own part, Obama has said he is “suspicious of hype.” (Of course, he said this at a press conference in New Hampshire where he was both promoting a book and feeding speculation about his presidential ambitions.) He explains his prolonged 15 minutes of fame as a result of Americans being “interested in being called to be part of something larger than the kind of small, petty, slash and burn politics that we’ve been seeing over the last several years. And to some degree, I think I’m a stand-in for that desire on the part of the country.” Thus, even as he feeds his own hype, Obama reminds himself and us that he is merely the vessel onto which many Americans have projected our hopes.

Barack Obama certainly will not be the most experienced candidate running for president. He is unlikely to be the best funded. At this point, it remains too early to tell if he is the best person for the job. But, more than any candidate I can remember, Obama has an opportunity to shift the way we do business in this country simply by having the audacity to be himself.

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